Online Dating – Why a Unique Profile Matters

Occasionally, the world of online dating in the 21st century can learn something from the medieval code of “31 Rules of Courtly Love” which was written by Andreas Capellanus, a Frenchman in the 12th Century. The 18th rule states “good character alone makes a man worthy of love” and when applied to online dating the easiest way to convince a lady of your good character is to have a great profile. The easiest way to convince someone that you are worth talking to more than the next guy is to have a unique profile — and since guys initiate most internet dating exchanges, and only get a response about 30% of the time for all their trouble, a unique internet dating profile is very important if they want to succeed at online dating.

Why does it matter that your online dating profile is unique? Your potential date may … READ MORE ...

Starting a Beauty Salon Business

In this bad economy, there are many businesses that are folding and closing for good. But there are plenty of recession-proof businesses out there; it is just a case of finding the right niche. For example, everyone needs storage, and therefore storage facilities thrive in all kinds of economies. People still get married, so any business that is directly related to the wedding industry is typically still doing well in this bad economy as well. And, no matter the hard times, people still want to look beautiful. So, it goes without saying that beauty salons thrive in bad economies as well.

Starting a Beauty Salon Business

So, if you happen to have a good eye for beauty and are friendly and personable, getting into the beauty salon business might just be for you. Between the years 1998 and 2018 alone, the number of beauty salons that opened in the UK grew by more than 25%.  … READ MORE ...

Top 10 Beauty Salon Marketing Tips

Marketing your new beauty salon is an important task, and how well you do it will be crucial to your success. We asked Janette Vince a well-established London beauty salon owner how she successfully markets he business. Here are her top ten :

Top 10 Beauty Salon Marketing Tips

Invest in a professional website

In the beauty industry image is everything and this applies to your website too. Having a poorly designed homemade website will give potential customers the wrong impression about your business.

Harness the power of email marketing

Email marketing offers one of the most cost-effective ways to increase your bookings through repeat customers.

Email marketing is very quick and can be used to help fill appointment slots at fairly short notice if you’ve had any cancellations or are quieter than normal.

Have a virtual tour of your beauty salon online

A good way to attract first time clients is to invest in a … READ MORE ...