If you are a fashion entrepreneur, you should know that you are in a 3 trillion dollar industry with a crazy competition rate. As such, you must bear these three things in mind when creating a website: appearance is crucial, the competition is extreme and your website design plays a great role in your success. You can read about fashion websites on UK.collected.reviewsto know what customers look out for in fashion websites they patronize.
There are at least 2 reasons why you might want to know what qualities every fashion website must have. You might want to know because you want to have a fashion website or you might want to know because you want to know the right fashion website to patronize. You can always read what others say about a website to know if you could copy such websites when creating yours or if you should patronize the company that owns the website as a customer. Here are some qualities your fashion website should have:
High-quality visuals
The fashion industry is a highly visual one and optics is the first thing that leaves an impression on your customers. Even if you have the best copy on your website, poor images can slow down the effect. A sloppy appearance can kill your fashion brand before you even get started.
High-quality product photos attract lots of visitors and keep them glued to your website. Shape the navigation of your website through visuals, ensure there are no confusing elements or small photos that disrupt the flow of the images.
Use a clean layout
If you check out the most famous fashion websites, you will notice that they clean and clear designs on their web pages. A clean layout helps to enhance your product appearance and styling while a cluttered layout confuses your visitors and increases your bounce rate. You can highlight only one photo above others or present many photos in a clean layout. Do whatever works best for your website.
Prioritize lead generation
It is a costly assumption to think that visitors will buy your products immediately they visit your page. Some do, but you should not allow your visitors to just look around and leave, and if they like, return. As such, you need to get their email addresses as soon as they land on your website. With these, you delve into email marketing, which has been reputed to have the highest ROI.
Offer discounts
As said earlier, the fashion industry is highly competitive and if you don’t play your cards right, you might find yourself out of business sooner than you got in. One way to attract visitors and retain customers is to offer discounts. You can create a system for this so that you don’t shortchange yourself in the long run. However, ensure you don’t copy what other brands are doing. You can model their ways, but you have to find what suits you. for instance, there is some high-end brand that can break even with offering discounts up to 50% on their products but your brand may not be able to.
Create geo-specific content
If you are aspiring to have customers from all over the world, then you should target people in different locations with customized content and product. Having a local appeal makes your fashion brand more relatable. People have different fashion trends and buying occasions in different locations, so you cannot afford to overlook geo-specific products and content. Another benefit of customizing your products and content is that it highlights your brand. If you are not conversant with fashion behaviors in different locations, you can do some research.
