Marketing your new beauty salon is an important task, and how well you do it will be crucial to your success. We asked Janette Vince a well-established London beauty salon owner how she successfully markets he business. Here are her top ten :

Invest in a professional website

In the beauty industry image is everything and this applies to your website too. Having a poorly designed homemade website will give potential customers the wrong impression about your business.

Harness the power of email marketing

Email marketing offers one of the most cost-effective ways to increase your bookings through repeat customers.

Email marketing is very quick and can be used to help fill appointment slots at fairly short notice if you’ve had any cancellations or are quieter than normal.

Have a virtual tour of your beauty salon online

A good way to attract first time clients is to invest in a … READ MORE ...